Only 54% of sales reps spend most of their day on real selling, and 84% miss their sales quota. Sales activity metrics expose why many sales teams struggle. Tracking different sales metrics without focusing on the right sales metrics creates gaps in the sales pipeline...
Revenue leaders in 2025 face a familiar challenge. Forecasts are not just for quarterly board presentations anymore. They make weekly decisions on marketing spend, hiring timelines, and campaign launches. Getting them wrong means missed targets, wasted budget, or...
Sales workflow optimization has become the difference between sales teams that hit their numbers and those that struggle to keep up. The reality is that most sales teams operate with processes that were built for a different era. Buying committees are larger now....
Most teams have more tools and data than ever before. Yet common lead generation mistakes continue to drain budgets, stall pipelines, and push revenue targets further out of reach. The problem is rarely about “bad leads” in general. It comes down to a handful of...
Growing a sales organization creates pressure on every part of your workflow. What works for closing deals with 20 opportunities per month often breaks down when you reach 100 or 200. Missed follow-up calls, inconsistent lead qualification, and unreliable forecasts...
B2B buying cycles continue to extend in 2026, with 80% of new leads never converting without structured nurturing efforts. Research shows that companies excelling at lead nurturing generate 50% more sales ready leads while reducing acquisition costs by 33%. This shift...