A sales process is the structured path sales teams follow to turn interest into revenue. It defines how leads are approached, qualified, guided, and ultimately converted into customers. Without a clear process, sales efforts often rely on guesswork, personal habits,...
Alex Thompson
Short bio
About the author
Before joining Gain.io, Alex worked closely with early-stage startups and growing sales teams, creating educational content around lead management, CRM adoption, outreach automation, and pipeline visibility. Through writing sales playbooks, workflow guides, and CRM best-practice articles, he developed a deep understanding of why sales teams struggle — not because of effort, but because of disconnected tools and unclear processes.
At Gain.io, Alex contributes to content that helps sales teams centralize contacts, automate follow-ups, and gain full visibility into deals — all from one CRM they actually want to use. His articles focus on practical topics such as managing leads without spreadsheets, building visual sales pipelines, improving team collaboration, and using automation to close more deals with less manual effort.
Alex believes effective sales content should be straightforward, actionable, and rooted in real workflows. His goal is to help sales teams spend less time managing tools and more time building relationships that convert.
Outside of writing, Alex enjoys studying modern sales methodologies, testing CRM workflows, and exploring how automation can support human-led selling.
Latest blogs from the author
Simple CRM Vs All-In-One CRM Guide For Growing Teams
Choosing between a simple CRM vs all-in-one CRM can feel overwhelming when your business is growing fast. Sales teams want tools that help them close deals, not software that takes weeks to learn. The reality is that many small businesses either overbuy on features...
Ultimate Sales Calendar CRM For High-Performance Sales Teams
Sales teams juggle meetings, follow-ups, deals, and customer interactions every day. Many businesses still rely on disconnected CRM tools, Google Calendar, Outlook Calendar, and manual work that cause double booking, missed appointments, and stalled deals. A sales...
Email Engagement Tracking Guide For Product And Growth Teams
If you have ever hit send on a campaign and felt like you were throwing messages into a void, you are not alone. In 2026, inboxes are more crowded than ever. Privacy updates keep rolling out. B2B sales cycles stretch longer. Without solid email engagement tracking,...
Top 10 Best Sales Automation Software In 2026
Are manual follow-ups, scattered customer data, and disconnected sales processes slowing your revenue growth? The best sales automation software helps sales teams automate repetitive tasks, manage leads efficiently, and close more deals with less effort. Modern sales...
Sales Activity Management In 2026 For Modern Sales Teams
A Harvard Business Review study revealed something unexpected - only 17% of 306 metrics that sales managers track relate to sales activities. This highlights a significant gap in sales activity management approaches - the process that identifies, tracks, and manages...

